Captions also make video more accessible: one in five people around the world live with some level of hearing loss. Videos with associated transcription files such as SRT rank higher in search results because they are more discoverable in SEO. Research shows that viewers watch captioned videos longer and recall content better, including ads. “ In the marketplace for attention, the value of captions is beyond dispute. According to Adobe, this function “gives creators all the tools they need to make captioned videos the new standard.” With Premiere Pro 15.4, Adobe brings new text and graphics capabilities to give storytellers more creative tools for titles and captions.Ī new feature launching today is Speech to Text. After Effects integration features within Premiere Pro, such as Dynamic Link and Motion Graphics templates, have already been optimized for M1-powered Macs. And M1 support for After Effects will be introduced in public Beta later this year. Premiere Rush and Audition received M1 support in April and May, respectively. Along with Premiere Pro, the July release includes M1 support for Media Encoder and Character Animator.

As users upgrade to M1-powered Macs, Premiere Pro is ready for them. With native support for M1 on Mac, Premiere Pro runs nearly 80% faster than comparable Intel-based Macs. Premiere Pro and the Adobe video apps enable editors and content creators to leverage the latest Mac hardware so they can keep up in a fast-paced world.

While Premiere Rush and Audition received M1 support in April and May, respectively, After Effects is set to receive a public beta for M1 support later this year.Īdobe explains that Premiere Pro on M1 Macs is up to 80% faster than on comparable Intel Macs:

This update also includes M1 support for Media Encoder and Character Animator. Adobe announces today that Premiere Pro finally runs natively on the M1 Macs with up to 80% faster performance than Intel-based Macs, after more than six months on beta.

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